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We deliver results.
In Year 2000…
Hill Solutions was launched to help high-performing parliamentarians do even better. But with good results, our clientele soon expanded to include some of the best and brightest in politics, government, business and community.
Today, we are proven experts at driving tactical actions in pursuit of targeted goals. We keep it clean. We keep it simple.
Our compass is your success.
Trusted By
We have a track record of exceeding client expectations.
What we do
We help you Engage stakeholders. Communicate clearly. Shape public policy. Manage relationships. Make informed decisions.
Strategic Communications
Words yield the power to help, heal, hinder, humiliate or humble. We can help you craft effective content and deliver both specific and integrated solutions that best channel your goals, influence opinions and motivate action in your targeted audience. We are especially adept at audience analysis, narrative and message development, timelines and channels of delivery.
Management Consulting
Today’s fast-changing landscape is rewriting long-held rules and risks. Whether you’re navigating organizational challenges or change, we help chart the smartest way forward. Using research, quantitative and qualitative methodologies and analysis, we drive improvements in business strategy, organizational performance and operational efficiency.
Stakeholder Engagement
We can help you improve your ability to connect with those who matter to you - employees, customers, communities, voters, or even adversaries. Through research, audience analysis, strategic communications, tactical messaging, digital deployment and other essential tools, we empower you to shape perceptions and drive action.
Brand Management
Brand or Be Branded. We handle every creative detail—from initial concept to optimal visual identity—through milestone-based collaboration. This industry-leading process results in a comprehensive and powerful brand and visual identity that truly captures the essence of your brand.
Insights
Some of our completed projects
Hill Solutions has successfully managed and supported the communications and strategic initiatives of Dr. Jean Augustine for many years. Throughout our partnership, we have witnessed firsthand her unwavering dedication to education, social justice, and community empowerment. Our role has been to amplify her voice, ensuring her inspiring messages reach diverse audiences with clarity, authenticity, and impact.
Hill Solutions provided strategic communications support for the Ministers of Foreign Affairs, International Development and International Trade and other parliamentary spokespersons on matters of relevant public interest and sensitivity, often requiring prompt attention and expedited completion.
Out of many competitors, Hill Solutions was selected as strategic advisor to the OECD-pioneering Canadian Ombudsperson for Responsible Enterprise mandated to review complaints about possible human rights abuses by Canadian companies operating outside Canada in the garment, mining, and oil and gas sectors.
Hill Solutions provided change management support to the Occupational Advisory Council (OAC) on the amalgamation/ modernization of two essential Canadian Armed Forces and Department of National Defence military public affairs functions to employees geographically dispersed across Canada.
Our Team
Fred Sherman
Principal & CEO
Fred Sherman is a strategic communications and leadership expert. He has advised government, business and political leaders; led national-scale Government of Canada change and various modernization initiatives including for National Defence, Health Canada, the Public Service Commission, Treasury Board, Global Affairs Canada, and the Parliament of Canada.
Robert Dekker
Associate (Ottawa)
Robert is a policy and political strategist with strong connections across Canada’s capital. His expertise includes issue research, legislative analysis, tactical messaging, narrative development, rapid response and media training for public and committee presentation. A firm believer in activism as a catalyst for good, he has counseled community and political stakeholders; and supports Canadian Veterans
Denny Brown
Associate (Quebec)
Denny Brown is a 23-year veteran of the Canadian Armed Forces who brings experience in business practices, strategic communications and marketing. After suffering a horrible loss when his youngest child, Audrey, succumbed to a mitochondrial disease at the age of 3, Denny dedicates some of his time to bringing awareness to mitochondrial issues.
Denise Siele
Associate (Ottawa, East Africa)
Denise is an award-winning public affairs professional and she brings a deep understanding of politics, public policy, media outreach and stakeholder engagement. She works with leaders and stakeholders across national, provincial and local governments, industry and non-profits
Ayooluwa Orebiyi
Associate (Ottawa)
Ayooluwa is a brand and communications expert with years of experience helping organisations define, express, and amplify their identities. A graduate of distinction from Algonquin College’s Postgraduate Brand Management program, he brings expertise in brand strategy, digital communications, creative design, and stakeholder engagement.
Sena Aydoner
Associate (Ottawa)
Sena brings strengths in strategic communications, public policy, polling, opinion research, political campaigns and market intelligence. An alumnus of Carleton University’s renowned BPAPM program with a specialization in Strategic Public Opinion as well as a minor in Law with Distinction, she is a consummate professional who goes the extra distance
Vivian Tabugbo
Associate (Ottawa)
Vivian excels in client relations, research, writing, project management, and financial administration, making her highly effective in driving strategic communications and stakeholder engagement. With a B.Sc. in Political Science and Economics from the University of Ottawa, she brings valuable insights and effective solutions to the table.
Bettina Pierre-Gilles
Associate (Calgary)
Bettina (CPA, CMA, MBA, ICD.D) is a leading business executive with CFO level financial, commercial and business development experience. A decorated alumnus of Queens and University of Toronto, she brings 23 plus years of extensive experience in strategic planning and management, including work on transactions in China, India, Asia, Middle East, Former Soviet Union, Africa, South America, Europe and North America.
Louis Butt
Associate (London. England)
Louis brings expertise in environmental initiatives, diversity and global security. With work experience spanning Asia, Europe and Africa, he is a forward thinker with a Master of Arts in Conflict, Security, and Justice from King’s College London; and a BA in Political Science and History from the University of Toronto. He is fluent in English, French and Spanish, and proficient in Japanese.
Liam McPherson
Associate (Halifax)
Liam is a communications expert and alumnus of Carleton University's Bachelor of Journalism program. He brings years of government social media and communications experience, and also with parliamentary offices and on federal campaigns. Liam is bilingual (fluent in English, functional in French) and skilled at bringing communications goals to life.
Paul Martin
Associate (Toronto)
Paul is a high-performing technical IT, marketing, consultant, and adult educator with over 20 years of business experience. He is a digital marketing strategist with a track record of increased sales and improved outcomes for over 200 companies. A certified coach and a college professor, he has authored post-secondary courses; and has also excelled in competitive sports administration.
Yanaminah Thullah
Associate (Ottawa)
Yanaminah provides public education through policy analysis, public speaking engagements, and consulting on various topics. Yanaminah is a diversity, equity, inclusion, and decolonization practitioner who is dedicated to community development. She has a deep understanding of the issues facing marginalized communities